S.L.A.T.E. Pop-Up Shop @ AK1511
PRESS RELEASE
ABOUT
The S.L.A.T.E. Pop-Up Shop @ AK1511 is a unique retail concept launching December 20, 2009 at the AK1511 event space in Venice, CA. Located in the heart of trendy shopping street Abbot Kinney Blvd., it is the first-ever pop-up shop to be hosted by a fashion tradeshow as a showcase for their exhibiting designers and brands. S.L.A.T.E. is launching this Pop-Up as an open platform for key apparel and accessory brands that show at S.L.A.T.E. and are trendsetters in the world of lifestyle/streetwear/action sport style. In addition to standard retail, featured brands are able to host their own in-store events and sample sales, display exhibits, and bring in live musical performances and DJ showcases. The collection of apparel/accessory/shoe/timepiece/eyewear brands rotate monthly; the current roster will be available at the Pop-Up from December 20 through January 17.
S.L.A.T.E. is the progressive streetwear section of the famous MAGIC fashion tradeshow held twice yearly in Las Vegas. This is the first time in the industry that a tradeshow has created a retail platform for its exhibitors, increasing the opportunity for the show’s brands to benefit from a major media spotlight and retail presence, and expanding the show’s exposure to its audience. S.L.A.T.E. has partnered with its creative agency, InHouse Creative, to present a selection of top S.L.A.T.E. brands in a brand-new retail environment for the public and industry professionals to enjoy.
The S.L.A.T.E. Pop-Up Shop @ AK1511 is located at 1511 Abbot Kinney Blvd, Venice CA 90291. Hours of operation: Wed – Sat / 11am – 7pm; Sun / 11am – 4pm.
LAUNCH EVENT
Official kickoff event hosted by Orisue, Aerial7 and 9Five (and presented by S.L.A.T.E. and IHC) will be held this Tuesday, December 22 from 7:00 – 11:00pm at AK1511.
Open for late-night shopping – get first dibs on new goods from every brand!
L.A. debut of custom artist slip mat exhibit “A Nice Set.”
Live performances by U-N-I and special guest DJs.
Open bar by Belvedere and AMP Energy.
FEATURED BRANDS
Orisue creates premium men’s lifestyle apparel with a combination of cutting-edge creativity and serious craftsmanship. Orisue is for those individuals who are driven by their passion and strive towards excellence—for that kid skating day and night, that DJ mixing at 3 in the morning, or anyone else committed to success and dedicated to becoming the best.
Inspired by the days of 1995, an iconic time in skateboarding, 9Five Eyewear looks to create a groundbreaking eyewear collection that appeals to “the skateboarding obsessed, crate-digging niche that thrived during this golden era.” Having said that, the brand hopes to have people see the similarities of the past with a certain contemporary aspect. Their current collection features designs including press favorites The Cult Classic, The Blocks, DM-83, Butters and The Major.
Aerial7 was founded on the idea that sound can be combined with awesome, eye-catching design. Their premium headphones deliver unsurpassed audio quality in models that are as much a statement of individualism as they are a practical necessity. The creative team at Aerial7 is steeped in contemporary culture, with experience in everything from core sports to fashion. Their designers are at the forefront of trends, finding innovation and inspiration in places from just outside their doorstep to farther corners of the world. The results fuse Aerial7’s passion for cutting-edge style with uncompromised acoustic standards.
The A Nice Set art experience is a cultural movement in its third year of touring around the globe. Creative studio We Are Plus commissioned over 30 international artists to develop one-of-a-kind sets of DJ slip mats that explore the dynamic relationship between visual art, music and DJ culture. Partnering with International designers Network (IdN), We Are Plus created a book to accompany the custom tour experience that features the art work and interviews with world renowned DJs such as Jamie Lidell, Bobbito Garcia and A-Trak. A Nice Set has attracted tastemaking crowds in Tokyo, Paris, New York, Hong Kong, Madrid, Melbourne, Singapore, Shanghai and now Los Angeles.
