Friday, March 21

Cute Clothes, Savvy Silverlake Marketing & Kit from Project Runway!

happy spring! the jackalopes are blooming! [photo: the lope]

Last night, Jody and I hit up the first-day-of-spring party at Mesh & Lace, and it was way more enjoyable than I'd imagined. My fave girl from Project Runway, Kit, was there (!!!) to promote her line, Kit Pistol; there were delish hor's d'oeuvres & drinx; oh, and really nice clothes, too. Jody knew roughly every other person there, so we had a good excuse to hang around, chat, snarf jicama-tofu lettuce wraps and stare admiringly at Kit (OK, that might've just been me). It was fun, and also an interesting look at savvy marketing toward the young and scene-y. Read on....

I had no idea what neat clothes Mesh & Lace carried; the sign is kind of froufy -looking, so I'd never gone inside, even though it's like two minutes from my house. Turns out they stock interesting upscale indie lines (all women's--sorry, fellas) and clearly have some connections (the party was chock-full of Notable People in Music and Fashion...if music industry guys come to hang here on a Thursday night among racks of women's clothes, that's saying something). There were treats from Flore Vegan (my new absolute fave eatery. Not only do they have amazing salads and completely swoon-inducing chocolate cake--they know me so well!--but they freakin' DELIVER. Man.), and the drinks were done by VeeV, a liquor made with trend-tastic acai berries, prickly pear and some other Whole-Foodsy-ish ingredients. I thought it was pretty hilarious how much this booze company pushes all the right buttons for its hot young Prius-driving, American-Apparel-wearing target market: the of-the-moment bourgeois "natural" ingredients, the $1 per bottle that gets donated to environmental causes (including, of course, one run by Sambazon Acai), using soy ink on their labels, and, yes, making their sales force drive Priuses. I'm not saying I don't support all of the above (I wish I had a hybrid car, and I am wearing an Am.App. shirtdress as I type [though I only paid wholesale!]), but I find the whole thing highly amusing. Our holier-than-thou, high-end, earth-friendly mentality is laughably transparent (VeeV's tagline, surely effective, is "a better way to drink."). Oh yeah, did I mention that the real appeal of this alcohol is that it claims to be hangover-proof? Same general deal with vegan goodies: trendy, natural, expensive (except when it comes free on platters at a party! Yippee!) and very holier-than-thou. Decadent chocolate cake? If it were from Ralph's, people would start yelping about their diets; people ate this one happily, though, because, like, no worries, man, it's vegan. In short, the party was embarassingly like a live-action example of Stuff White People Like. Enough of my being disparaging, though...on to the starstruckness!

my two most favoritest contestants on P.R. this season, Kit & Christian. AWW.

After some hemming and hawing, I managed to say hi to the lovely Kit, who was charming, unassuming and very pretty & tiny. She was glam in a belted dress and blunt haircut, and was totally nice when I couldn't help saying "So, this is so dorky and I'm sure people accost you a million times a day, but you were just great on Project Runway." She laughed, and said that saying that couldn't be a bad thing. Good point. We all chatted a bit and I was glad that my star bubble wasn't burst; I hate when your opinion of people goes rocketing down after you meet them in person. I also liked Kit's hair clips, which are little leather bows (nice--dark leather kind of toughens up the girliness of a bow), and she told me that they've been picked up at Fred Segal in Santa Monica--what a coup! Fred Segal is quite the seal of approval. Their sister store, Ron Herman, was the first to snag Jeffrey Sebalia's Cosa Nostra line after his Project Runway victory.

After the party, we headed to the Echo to see Phosphorescent, who were fantastic. Then I got in a fight with a guy who told me I looked "like a mom" and that I should "take my H&M outfit and go somewhere else." First of all, I was not wearing a speck of H&M, and second, homeboy was wearing ratty jeans and an inside-out Fruit of the Loom tee shirt. Interesting that he seemed to forget his own outfit in his eagerness to insult me. A seriously hilarious argument. All right, well, sorry for the novel I've dumped on your blog feed here. TGIF, y'all.

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