The
Red Dress fashion show next Friday may be held in the White House itself, but the most notable presidential fashion shows are occurring all over the country--at each public appearance that a presidential candidate makes. Every time Hillary, John, Barack, Mitt & company show their faces, they're also showing their bodies and making fashion statements, which, of course, are guaranteed to double as political statements too.
Imagine the pressure! They probably want to keep a consistent image, yet not fall into the trap of being caught wearing the exact same thing over and over. They want to make a favorable impression, and surely don't want to alienate any potential voters with their choice of clothing. They want their clothing to reinforce their political message somehow, but probably don't want to be caught with a professional stylists for fear of being thought shallow or vain. We're harsh judges, we voters, and candidates know--or at least they
should know--that every little bit counts.
"The clothes we wear send a message about how we want to be perceived," says the ever-wise Tim Gunn in
this Reuters article. "Even if voters were to say, 'I don't pay attention to those things,' I think subliminally they must." Of course we do! Just think about the positive or negative light we might unwittingly see a candidate in just because he chose a particularly flattering or unflattering color of tie. Then widen the scope to include types of suit, colors and prints, a buttoned-up versus relaxed look, tailoring of trousers or lowness of neckline, lipstick or no lipstick, hair products versus no hair products...all these things have instant implications that even the fashion-dense can see.
Hillary Clinton's ensembles have been the most widely discussed (remember
CleavageGate '07?). I tend to think she looks boring, and that the brightly colored suits scream "country club" rather than "fresh and exciting." Tim Gunn sees her pantsuits as penis envy: "I feel like she's trying to be one of the guys." Romney is classic suit dude, but people wince at his stodgy, unflattering pleated pants. McCain's sweater uniform is interpreted as his trying to be a relatable guy-next-door, while Huckabee takes the casual look even farther in his mission to be a pal. Obama, on the other hand, is positively dapper, and I've read multiple articles that specifically mention the fat, glossy Windsor knot he uses for his tie. You probably didn't even realize that you'd noticed these things--but I bet, reading this, that you actually did.
"Politicians as a whole are not known for a fashion sense," said Robert Burke (of Robert Burke Associates luxury consultants). "At the end of the day, they are going to do whatever it takes to look the most professional and most presidential." But do they always succeed? After all, how do people not known for their fashion sense judge what will give the correct impression? Perhaps Hillary's black-and-yellow "bumblebee suit" is an example of just how bad judgements can be. On the other hand, Sen. Obama is so noted for his style that, way back in Fall 2006,
he was the cover boy for Men's Vogue.

Also interesting to see is who
isn't interested in candidates' clothing! "I am more interested in Hillary's views on the issues than I am in her fashion choices," said Max Azria, designer. "I think that every woman, including Hillary, should find a look that works for her rather than trying to follow trends." Sadly, until the issues get tattooed on candidates' foreheads, they'll always be less noticeable than how the proponents knot their ties. And for those who say we shouldn't pay attention, I say: We
have to. We can't help seeing the candidates, seeing their clothes, and evaluating them as we do everyone else's; they know this, and they're sending us a sartorial message, whether we consciously "read" it or not. I think clothing is such a valuable tool that they'd be fools not to use it...if I were running, I'd need major brainstorming sessions to decide what to wear! (Hopefully, they wouldn't culminate in choosing yellow and black suits....)
Sources:
Reuters: Subliminal sartorial messages on campaign trail?FACTBOX: Fashion experts cast their votes on Clinton style