






"broke" (film)
(http://www.wbff.org/films/detail.asp?fid=188) (my blogger links feature is also broke)
interesting article of the day! the JC report had this insightful article on "What Sells During An Economic Downturn." excerpts below:
Last week alone, Women's Wear Daily reported that US retailers are cutting orders by an average of 10-15% due to the economic climate, while it was announced that consumer confidence reached an all-time low in October. Given these factors, it would be easy to think the nation has put its credit cards on lockdown. But for the strata of society that's remained insulated from the economic chill, it's not so much about putting an end to shopping, but shopping in a more considered way. And while one might assume that demand for timeless basics would be on the rise in such uncertain times, many retailers report that it's the exact opposite.
"To some degree, there's an element of fantasy going on—our customers are buying more daring pieces, perhaps to escape from what's going on in the world," says Jenny Le, manager of Opening Ceremony in Los Angeles. "Knits, jeans and staples are always popular, but for women, we're also selling a lot of crazy, playful things like Les Chiffoniers sequined pants and coats with detachable elements. Men are buying a little more practical, but are branching out with fun boots and tuxedo jackets, things that are a little out of the ordinary."
Despite all that, Rehnström, for one, can see how this turmoil may turn out to be a blessing for the fashion industry, saying: "I think that the change we are noticing should not be considered a definite negative experience for the fashion industry. I think it will force designers, buyers and editors to focus on cohesive concepts, resulting in more well-edited boutiques with a distinct direction, as opposed to too many stores carrying the same brands and not allowing for a fun shopping experience. The times of over-consumption are over. Along with this come the new ideals of society, like awareness of global warming, organic produce and fair trade, which will ultimately result in a better world."
full article ---> http://jcreport.com/intelligence/wwwkirnazabetecom/041108/what-sells-during-economic-downturn