Hello kittens,
Change is in the air! Not just for our nation, but also for this infinitesimal internet nation. MMMM-hm.
So, a main reason I have this blog is because I'm always thinking about this and that, and getting my fancy captured (can one say this? I think yes.), and the internet is a welcoming place to go on and on about all of the above. So why has my writing been so sporadic of late? (ref: Clueless, vocab lesson scene.) I haven't been able to figure it out. It's not that my all-you-can-eat salad bar of ideas has run out, but I keep feeling like the things on my mind aren't right for this, or that they're not pure-fashion-related enough, or something. So I've been putting the cork in mah blogginz, and it sucks, because I miss it and also you lovely readers. Years of writing dozens of papers has left me with some kind of sick need to produce text on a regular basis, or else I start to feel sluggish and lazy. Bad sitch, y'all.
Anyway, I've finally realized that the thing is - DUH - it was more natural to write about fashionfashionfashion when I was working at Satine and at BCBG, i.e., in the 100% fashion world. Now I work doing marketing and events and branding; much of it's fashion-related, but it's still a very different animal. So it's no wonder that what I want to freak out about online has more to do now with fashion's blinging ties to the advertising industry than in the past.
Blah, blah, the point is: "a material world" will be a whole lot more interesting to read (and write) if I give myself free rein - or, shall we say, an open bar - and make the blog even more true to its name. I think when I started it, my tagline was something a bit ridiculous like "the slightly subversive sociology of fashion," and what does that entail, really? Um, marketing, branding, and the rest of the gobbeldygook that gives fashion its meaning for us.
Obviously, I'm not the only one to have this genius idea to include the glossy-billboard side of the fashion industry; I was just reading the lovely Annie's awesome article on luxury marketing, for one. She's so inspiring, talking about the perceived value of Madonna's crotch in Louis Vuitton ads! Tee, hee. But seriously.
Both fashion and advertising can seem totally meaningless and yet be totally significant, both can be gorgeous and insightful or tacky and repugnant... ah, the possibilities.
XOXO,
Material Girl
0 comments:
Post a Comment