[opening ceremony gets crazy, countryside-style.]Feel like you've seen latest fashion trends somewhere before? Like, on a farm?
The latest Trend Central report confirms our suspicions:
The latest Trend Central report confirms our suspicions:
"Heritagewear: The low prices, fleeting trends, and poor quality of the fast fashion boom have left some consumers in search of the exact opposite. A renewed interest in quality, comfort, and dependability has led many to the "functional" brands of the past. Items such as Hunter Wellington boots (aka "Wellies)", Sperry Topsiders, L.L. Bean duck boots, Filson tin cloth garments, and even Hanes white t-shirts and Levi's 501s represent an authenticity and durability missing in many of today's closets. Reflective of the trend, Opening Ceremony will be releasing a collaboration with Pendleton (whose blanket coats, and those inspired by, are hot among hipsters this winter) in August, while Barbour is issuing a limited edition collection of redesigned classics this fall and Woolrich Woolen Mills' modernized outerwear is being scooped up by shoppers at Barneys and Steven Alan. In a time when flashy, over-the-top looks and luxury labels are almost frowned upon, we expect to see old school brands known for quality and comfort to acquire a new generation of fans."
"Right now, and especially in this economy, guys should be getting back to their old-school American roots—think functional pieces with an eye for the details. 'There's a nostalgia for 1940s and '50s blue-collar commuter wear, the characteristics of which were functionality and sustainability,' says Jared Flint, the Men's Market Editor at Nylon." Ref29 also provided the pix of the OC/Pendleton collabos above, which "include Navajo blankets refashioned as bell skirts and patchwork plaid shirts with contrasting color sleeves. The line hits stores in August, and everything is made in the U.S.A., so you can support the homeland and look good doing it."
Is this really about getting back to basics? Or is it about spending just as much money as ever on the same big names as always, but in a way that LOOKS more socially aware? I mean, "support the homeland and look good doing it" is key here; just like my Obama tote, this is some intense broadcasting of the idea that the wearer is, like, totally in favor of all the sexiest principles and current policies. No one has ever gone to Opening Ceremony for old-school basics, and if they do in August, it's only because old-school is the new new-school. If you actually want to support traditional Navajo art, wouldn't you get it from...the Navajo? [Also, man is that skirt ugly.]
1 comments:
Spot on. So much of this "throwback American culture trend" is bollocks. Look at the people in the picture; they're not happy middle of the century Americans, they're pissed off trendbombs. Sometimes the whole things can be terribly non-authentic.
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