1. Anyone seen Madewell's new "MyMadewell" feature? I know they're trying to capitalize on the whole "this isn't glossy advertising, it's just totally stylish real girls who happen to wear this awesome brand" thing... but it's just too cutesy to ring true. Meet the MyMadewell crew: Emily, a writer/editor, loves The Shins, the farmers' market, afternoon movies, traveling, and skinny Madewell jeans! Anne, on the other hand, takes guilty pleasure in Top 40 pop and adores Sunday brunch with the girls, mani-pedis, brownies, straight-fit Madewell jeans and "Love Actually"!
It's a direct copy of those American Express ads with Kate Winslet or whoever filling out blank forms with their endearingly relatable answers to rope you into thinking of AmEx as your brand next door. Blech.
2. My coworker wore these on Tuesday night when we were out at Myhouse, and they were KILLER. Turns out she snagged them on sale from Urban! I can't get them because she beat me to it, but you still can. Do it for me.
3. I'm watching Gossip Girl (thx DVR) and the episode's OK...but not even half as good as its Gawker recap.
4. Whoa nelly, next week's GG is an 80s flashback with young Rufus & Lily?! Hecckkkk yes.
xoxo,
MG
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