american apparel, defiling my name

american apparel's newest ad concept

i'm totes gonna sue you for libel, american apparel. this is seriously the most embarrassing use of my name i've ever seen. EVEN WORSE THAN RACHAEL RAY.

i get it that there's this sort of anti-fashion-fashion thing about making fashion don'ts into fashion do's. but this is just such an era-spanning, eye-searing combination of major, major don'ts that i CANNOT condone it.

rachel in nyc, let's talk.

first of all, you have generic secretary hair and bad 80s glasses.

then you've combined a contempo-casuals-style sheer button-down with an unsupportive bra. if you absolutely must bring back a tackily risque trend that never should've happened, at least give the girls something a little more flattering.

THEN, you have lame leggings worn as pants, which is NEVER EVER OK. i know you live in american apparel land, but honestly, i don't care. as an a.a. model, you have thousands of impressionable girls around the world looking up to you for no justifiable reason, so it is completely unacceptable that you imply to them that leggings as pants are ok. nor is it ok to put a zipper on your leggings to further pretend that they are pants. this just makes them more offensive, since it's clear that they're actually intended as pants and you didn't just get caught before putting on your skirt.

finally, and this is more your photog's fault than yours, you are doing some weird things with your legs and the result is not attractive. photo on the left is just unflattering. photo on the right looks like your left leg's been trussed like a chicken's.

sigh. i was going to end on some really insane and incendiary rant, but i'm too tired and disillusioned to bother. never look at american apparel imagery when you're feeling vulnerable.


oh yeah, here's the source of the badness: http://store.americanapparel.net/rachel.html