Fling Chocolate: What Barbie Would Eat, If She Could Eat

[mars fling chocolate bar]

Today I was looking for omelettes on Yelp, and I was assaulted by new hot-pink banner ads. I never click on ads, but the tagline for the FLING chocolate bar splashed across the page was so bad I had to check it out. Apparently, it is Mars' new product aimed solely at chicks. And it is HILARIOUS. Marketing tactics for the new FLING hit all stereotypical female buttons:

• "Naughty, but nice" I.e. you can be bad, but just pretend bad. How very satisfying.
  
• "Skinny!" Because clearly skinny is great, and the bars are skinny, and somehow they will translate into you being skinny. But, um, isn't part of the reason chocolate is good that it is full of things that DONT make you skinny? So, by definition, isn't "skinny" chocolate bad chocolate? Yes, probably. I'm not going to risk trying it myself, though, because it's...
• Sparkly! Yes, sparkly (according to this review). The actual chocolate has an iridescence to it. Dear god.
• PINNNKKK. But of course. if it's fer ladiez, it gots to be pink. the branding department here perhaps got sidetracked by guidelines for selling to 4-year-old girls?

I guess their whole concept is supposed to connote indulgence. The now-defunct New Zealand launch site even included virtual men with whom you could have “guiltless” virtual affairs. But it just feels pathetic to me. Satisfying one's urges to break the rules, live on the edge and cheat on your husband...by eating a glittery wannabe Twix bar? Please.

Conclusion?
Ads for lady chocolate: almost as heinous as ads for lady yogurt. Which segways sneakily into this genius piece of cinema:

Sweden Does It Again

Midcentury modern swivel chair + flocked leggings + Crayola-color retro purse + old-school clogs in new-school silver = hipster wonderland, photo-style. Hits every current trend nail on the head...so cliche it's brilliant.

American Apparel, you just wish you were Swedish.

photo: Swedish Hasbeens (awwwwwz)

Fuego Mondays @ Temporary Spaces

[me / dieu / scott last monday on eatskeet.com. awkward angle much?]

Last monday a couple of us headed to Temporary Spaces (on Fountain south of Sunset, for you westsidies) for DJ Skeet Skeet's new night. Not only one of my fave bar/venues (leather couches...patio...mmm), but Trevor puts on a good party. Good DJ lineup (who's the girl? she was so freaking CUTE!) + secret guest Rye Rye (keep in mind this is the night before she was at cinespace...good work trev) + muy eclectico attendance = best Monday night event L.A. has had in a long while. As far as I know it's every Monday now so ch-ch-check it outttt.

fashion crush: Krystal Simpson

"I used to think fashion was important, but what that really means is I used to think buying an image was important. How could I not when the only thing that is glorified anymore is image."

loving krystal simpson --> whatisrealityanyway

yes, she was on t.v. but more importantly, she's a smartypants and has fantastic fashion and a cool head about it. also was one of quiksilver's "it girls" (along with lovely karla) and definitely got the best outfit. ( i.e. the outfit i want [the studded booties? i seriously need overdone studded booties! the "san sebastian dress"? i lived in san sebastian! the chunky gold watch? my fave kind!]. obvs a major fashion crush.) am trying very hard not to just read all her back posts instead of doing work. OH and she talks about haircuts too. just like me, but more fun.

past, future / your hair is beautiful toniiiight

[photo by kookychick, who writes the most marvellously, obsessively detailed reviews of notebooks]

UPDATE:
Happy tax day, kids! As good a time as any to break the seal on my 2-week blog hiatus (hence the blank pages above). Work has been beyond busy and it's been hard to take the time to play on the internet. But fingers crossed the hectic level will die down since today was the launch day for the massive campaign my company's doing. I'd have thought it would be more exciting, but really we were all still just sitting at our desks doing more of same. All the activity was out in the field (promotions in 6 different cities), so we won't see it until the on-site teams' videos get to us tomorrow. wheeeee. but I did get a bit of a desk break when I went to check out a new hotel for us to use for travelers (so cute! very good find. -->venice on the beach). It was a long walk, and the wind was so strong today that by the time I got back, my skin was coated in a fine layer of sand. Kind of exhilarating, heading back into the office in the same physical state as after a day at the beach. Though a hell of a lot colder, iickkkkk.

SOCIOLOGY LECTURE:
Also exhilarating: finally getting my hair cut. I always wait about a week too long to finally make an appointment, so by the time it arrives I'm on the verge of putting a bag over my head to hide the gross negligence. Haircuts are just some of the most fascinating things in the world, I think. Forever ago I did a journalism exercise & shadowed my hairstylist for a couple days. I thought it would be interesting because ladies always pour out their hearts to their stylists. True true true, but the most super interesting pattern that showed up was people's strong connection between their hair and their life. When people want their life to change, they change their hair. Guaranteed. Hair is a code for who we are (just like, hello, clothes) and when it's not how we like it, we feel like WE'RE not how we like us. I hate when my little bob grows out into Prince Valient's do, because that's not the haircut that The Person I Think I Am would pick. Feeling much better now with all my edges shortened & sharpened! And speaking of hair:

EYE CANDY:

Debbie Harry tells you your hair looks beautiful in a post-apocalyptic nightclub. God, I want HER hair. YouTube is being beastly so just click click --> Blondie - "Atomic"

POLL:
I bet you a zillion dollars that when you've changed your hair, it's because you're also making a big change or else hoping to. New school, new job, new style, dumped your boyfriend, something. Am I right? Do you support my hypothesis, or do I owe you a made-up number's worth of dollars?